Elmer Lends His Eye For Canada's Next Top Model Cycle 3

Elmer Olsen made the rounds today on Canada AM and ETalk to announce himself as a new judge for the third cycle of Canada's Next Top Model. If you missed it, you can view his Canada AM interview with the queen of Canadian fashion Jeanne Becker here.

I'm not sure if this means that Elmer Olsen Models (the agency) grabbed the contract over Sutherland Models (the agency and school) to snag the winning girl. As soon as I confirm I will let you know - most likely though.


Perhaps the old "third times a charm" saying will hold true and the next title winner will actually become a top model. Andrea disappeared back to Whitby oblivion and Rebecca didn't quite make a splash either - though she is a lovely girl.

I have a feeling this season will be a good one.

Update: Just got the official press release. Sutherlands is out and Elmer is in:

In another TOP MODEL first, leading modelling agency and fashion industry powerhouse Elmer Olsen Model Management joins Cycle 3 of CANADA'S NEXT TOP MODEL, CTV announced today. Top agent and fashion veteran Elmer Olsen brings his experience and expertise to the table as he hits the road to participate in CANADA'S NEXT TOP MODEL's first-ever cross-country regional open-call casting tour, beginning this Friday, January
16 in Vancouver. Additionally, this year's winner will receive a modelling contract with Olsen's firm, Elmer Olsen Model Management.

CTV also confirmed additional prizing details for Cycle 3 the hugely-popular, Gemini-Award winning Canadian production. In addition to the modelling contract, the winner of CANADA'S NEXT TOP MODEL receives a $100,000 beauty contract from Procter & Gamble (P&G), which returns as a signature sponsor for the third straight year. Finally, the winner will also be featured in an editorial spread in FASHION Magazine.

"Nothing makes me happier than finding that one geeky tall girl transform into CANADA'S NEXT TOP MODEL and having her graduate to walking a runway in Milan," said Elmer Olsen.

In addition to P&G and FASHION Magazine, LG Electronics returns as a key partner for the series. CANADA'S NEXT TOP MODEL is presented by Cover Girl(R), Olay(R) and Nice n' Easy(R).