Friday, April 10, 2009

Find Me Here Now!

Hi all!

You can find me at where you can view updates and videos on what I have been up to since March.

You can also follow me on Twitter to get instant updates, or you can feel free to email me gail.mcinnes (at)


Monday, March 16, 2009

The Style Box Changes

Hi everyone!

I've just launched my new business venture with the same name as my blog - The Style Box , which leaves me with no time for blogging all my favourite things.

Bookmark - our new website, which will be up and running soon. If you'd like an update on when the site will be posted, feel free to subscribe (see box at right) and we'll send out a notice when it launches.

What is The Style Box?

Style Box is a unique promotional management organization for new and established Canadian designers who want to elevate their brand and achieve recognition. As groundbreaking promoters and managers The Style Box creates brand awareness unlike traditional PR Agencies by operating a fashion showroom set to launch in late summer 2009 exclusive to high-profile celebrities.
The Style Box’s vision is to be Canada’s leading promotional organization for new and established fashion designers. Driven by integrity and teamwork we will elevate fashion brands creating household names while increasing community awareness and economic growth.

We have a few events and some exciting projects in the works so please keep in touch!


Thursday, March 12, 2009

Buy Design Goes Intergalactic!

If you love theme parties, dressing up, and having fun with a group of similar-minded party revelers then Buy Design is the charity event designed just for you! Now in it's 6th year, Buy Design has created a space-themed night inspired by Barbarella, er, I should say Buybarella - who you can follow on Twitter (@Buybarella) for your chance to win tickets. (If you don't know Barbarella, why not take a look back to my Design in Space post.)

Date: Saturday, April 18
Time: 8pm
Location: Distillery Historic District
Cost $75, or 6 for the price of 5

Illustration by Danielle Meder

So bust out your go-go boots and minis! I can't wait - last year's studio 54 theme was incredible but this one is gonna be a bigger blast!

All proceeds are donated to Windfall, Canada's only NEW clothing and basic-needs bank.

"BUY DESIGN's galaxy-renowned live and silent auctions bring in donations that will sate fashionistas, foodies and culture lovers alike. Earthly possessions up for bid include Jenny Bird handbags, a $1000 H&M shopping spree and gift certificates to the city's best restaurants, spas, and salons. Be there for the curtained reveal and get first bid on items - from roundtrip Via Rail tickets to Montreal and autographed NHL and NFL jerseys, to one of a kind couture from Doll Factory by Damzels. Stop by the sci-fi Beauty Lab and get glam amongst beauticians in lab coats and beakers overflowing with luxury beauty products from brands such as Smashbox, Boss, Cargo and L'Oréal. Satisfy your astronomical appetite and indulge in delectable mini beef burgers, herb crusted lamb chops and sweet potato fries courtesy of Encore catering. Top off the night with BUY DESIGN's exclusive take home treasures thanks to the evening's generous sponsors."

Tuesday, March 10, 2009

Herbal Essence Shampoos

The lovely people at Matchstick sent me some Herbal Essence shampoos and conditioners from their new Hydralicious collection. I bought Herbal Essence a little while ago - the "Long Term Relationship" but wasn't really loving it for my hair. I've been using the orange one (Featherweight) this week and am really liking it - I guess there really is different shampoos for different hair types.

I fell deeply in love with local stylist Greg May's products during TIFF last Fall. We'll see if I fall in love with Herbal Essence - tomorrow I start on the pink (self-targeting) one.

I have some coupons for free full size shampoos so if you see me out and about, ask me for one - I have a few left!

Tuesday, March 3, 2009

SOOS Rocks Blow out Sale!

Designer Jewelry and Accessories starting at $10!!!

Come down to the studio and shop for earrings, necklaces, bracelets, handbags, men's, women's and more! New, Last Season, & One of a Kind custom pieces.

Spring is almost here, and the SOOS gals need to clean out their studio for all new merchandise! YAY! You reap the benefits!

* Thursday March 19th
* Friday March 20th 12-7pm
* Saturday March 21st

SOOS, 599 College St. Third Floor (College St. at Clinton)

If you can't make these dates, or if there is a specific piece that you are interested in, SOOS can do it up for you!

SOOS Rocks!

Jessica Jensen Sample Sale

Click image to enlarge.

Sunday, March 1, 2009

Fashionably Yours Designer Consignment Boutique

Clean out your closets and fill your pockets! Fashionably Yours Designer Consignment Boutique will sell your unwanted, unworn and gently used designer dresses, apparel, accessories, shoes, and bags!


In today's economy, everyone is looking for ways to make a few extra bucks and a true fashionista won't let the economy affect her style. Style is eternal and the shopping must go on! Let us help you turn your shopping habit into cash and at the same time keep you looking fashionable!

FY is currently in the process of taking in lots of fabulous inventory, so be sure to get your merchandise to them in time for the Opening on Thursday, March 5/2009. Don't miss out on this amazing opportunity to get rid of those items that are taking up space in your closet; that dress that you never wore, the shoe that will never fit, the bag that you got as a gift and all your fabulous dresses that the Facebook paparazzi has seen too many times!!

Fashionably Yours is the first ever boutique of its kind in Toronto, specializing in selling your party dresses all year around, catering to the young, the trendy, the fabulous!!

FY is conveniently located in the heart of the busy Queen West Shopping area (inside MODA @ 632 Queen St West), so call 647.802.9687 or email now for full details or to set up an appointment (7 days a week, 12pm - 7pm) to bring in your goods today! Pick up service available upon request. Call for details.

Still Revolution

Still Revolution: A Benefit for CONTACT Photography Festival

Thursday, March 5, 2009 at 8:00pm

The Burroughes Building, 639 Queen Street West. Tel: 416.880.4539

A high-energy event blending art, fashion, and music. This highly conceptual evening will feature a dynamic portrait gallery from Alex vs Alex, unexpected encounters with CONTACT featured artists, a dark room, live installations, and more.

Complimentary cocktails, food, gift bags and revelry. Tickets $75.00. Get tickets at

Wednesday, February 25, 2009

Shopgirls Presents: The Science of Style

Click image to enlarge.

Wednesday, February 18, 2009

F-List Designer Spotlight: Carrie Hayes

The F-List is continuing with the second in their Designer Spotlight series with designer Carrie Hayes on Wednesday, March 4. The event takes place from 6pm - 9pm at EIGHT Wine Bar, Cosmopolitan Hotel, 8 Colbourne Street in Toronto. RSVP on the F-List.

"For soft sophistication, look no further than CARRIE by Carrie Hayes. This former TFI resident's creations have serious staying power, not to mention flawless construction."

My Collective Boyfriend

My collective boyfriend is back with their third album. It's been so long, I thought our separation was almost permanent. We had some good times in the Dark of the Matinee and I'll never forget when they said they'd Take Me Out, but I was sad when they had to Walk Away. I am thoroughly enjoying our third time around.

My top track pick: No You Girls.

I can't wait to see them again at the Kool Haus.

LG Fashion Week: The Ten Fashion Commandments

I've never been a fan of the general public coming to Fashion Week. I feel it should be strictly a trade event - especially when most people are there to work. The majority of public attending the shows respect that, but some public don't take that into consideration: they steal seats, fill up space in the already crammed tents, complain about the shows being "so short", and generally just get in the way.

I do want everyone to support and promote Canadian fashion, so I will post the link on where to get passes to LG Fashion Week, but before I do, I'd like to share my "Ten Fashion Commandments" for attending industry fashion shows:

1. Thou shall not drink too much Prosecco in a can.
2. Thou shall dress to impress.
3. Thou shall wait thy turn to get into the runway room.
4. Thou shall remain outside the runway room for invite only shows.
5. Thou shall expect standing room only.
6. Thou shall not steal seats.
7. Thou shall not covet the gift bags of your neighbours.
8. Thou shall not speak loudly during the show.
9. Thou shall respect the space of the media.
10. Thou shall not stalk the models.

Provided I haven't put you off too much, you can get your public day passes through the F-List for $75 each day of shows.

See you in the tents, just don't steal my seat - please! ;)

Monday, February 16, 2009

Rita Tesolin Inventory Sale

Celebrated Canadian jewellery designer Rita Tesolin is having an inventory sale. Items include costume, sterling silver and semi-precious jewellery collections and a wide array of one-of-a-kind belts. Prices starting as low as $5.00. Different items will be continually added. A great opportunity to buy designer accessories at bargain prices.

DATE: Sat, Feb 28 & Sun, Mar 1

TIME: 10:00 am - 6:00 pm

LOCATION: 63 Wingold Ave., Suite 103

PAYMENT: **Cash only**

Your chance to purchase some original pieces featured in such magazines as Elle Canada, Flare, Fashion, FQ and Zinc at up to 80% off.

Wednesday, February 11, 2009

The L'Oreal Paris Challenge

Here's a scan of the flyer that I found in Shoppers Drug Mart on Saturday. Still annoyed that I knew who won - I didn't tell a soul.

Congrats Sunny & Baylor! Well deserved!