Most designers - and all major design companies - put hundreds of thousands of dollars into trend forecasting services each season to be sure they are in line with what is going on. Which does end up explaining how many major lines produce lines with similar running themes. Of course, other things influence what determines what becomes mainstream trendy: hollywood, music, world events, etc.
It is a fascinating process. Hundreds of "trend scouts" trek all around the world's major cities, keeping track what's new on the streets, what is happening culturally, politically and socially. All this info is reported back to the trend services located in major cities like Paris, London and Milan who then process and sort through all that information and produce trend books, sorting everything by story and theme. (That's just the simplified version of it.)
Don't have $250,000 a year to subscribe to one of the services? Well, the Toronto Fashion Incubator has their Spring/Summer 2009 Trend Seminar presented by Promostyl coming up on Wednesday, January 30th, 2008 at 5:00pm and 7:00pm.
To buy tickets, you have to be a member of TFI, but seeing as membership is only $130 for a year, and the seminar is only $25 - I just saved you $249,845!
2 comments:
Hi
Iwouldlike to be a me mber of tfi to know mare about the coming trends.
I represent my company which is 5yars old goverment registered company. Vedaant body drapes , from India mumbai
Visit the TFI website to see if the membership would help you. www.fashionincubator.com. Unfortunately you need to be in the city of Toronto to attend the trend forecasting seminars.
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