This season, H&M is doing something a little different by enrolling musicians for a charity. The Fashion Against AIDS Collection is set to hit stores on January 31st and features t-shirts, tanks and hoodies designed by Rihanna, Chicks on Speed, Good Charlotte, Henrik Vibskov, Jade Jagger, Justice, Katharine Hamnett, My Chemical Romance, Rufus Wainwright, Scissor Sisters, The Cardigans, Tiga, Timbaland and Ziggy Marley. Twenty-five percent of all profits go towards financing global AIDS prevention programs. The other seventy-five percent? Well, that goes to H&M, of course.
Tuesday, January 8, 2008
H&M: Fashion Against AIDS
I think we're all sick and tired of celebrity fashion lines and fashion lines doing mass-market, cheap lines for retailers like H&M and Mango. 
This season, H&M is doing something a little different by enrolling musicians for a charity. The Fashion Against AIDS Collection is set to hit stores on January 31st and features t-shirts, tanks and hoodies designed by Rihanna, Chicks on Speed, Good Charlotte, Henrik Vibskov, Jade Jagger, Justice, Katharine Hamnett, My Chemical Romance, Rufus Wainwright, Scissor Sisters, The Cardigans, Tiga, Timbaland and Ziggy Marley. Twenty-five percent of all profits go towards financing global AIDS prevention programs. The other seventy-five percent? Well, that goes to H&M, of course.
This season, H&M is doing something a little different by enrolling musicians for a charity. The Fashion Against AIDS Collection is set to hit stores on January 31st and features t-shirts, tanks and hoodies designed by Rihanna, Chicks on Speed, Good Charlotte, Henrik Vibskov, Jade Jagger, Justice, Katharine Hamnett, My Chemical Romance, Rufus Wainwright, Scissor Sisters, The Cardigans, Tiga, Timbaland and Ziggy Marley. Twenty-five percent of all profits go towards financing global AIDS prevention programs. The other seventy-five percent? Well, that goes to H&M, of course.
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H&M does not take one cent of the proceeds- 25% of the sales value goes to AIDS awareness projects. Of course they take back their expenses such as production and salaries for the people who worked on this project, but nothing else. I can't blame you being sceptical, as the business world can be a snake pit, but in this case it's not correct. And I can know, as Fashion against AIDS is my initiative.
Best regards,
Ninette
www.designersagainstaids.com
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