Elmer Lends His Eye For Canada's Next Top Model Cycle 3

Elmer Olsen made the rounds today on Canada AM and ETalk to announce himself as a new judge for the third cycle of Canada's Next Top Model. If you missed it, you can view his Canada AM interview with the queen of Canadian fashion Jeanne Becker here.

I'm not sure if this means that Elmer Olsen Models (the agency) grabbed the contract over Sutherland Models (the agency and school) to snag the winning girl. As soon as I confirm I will let you know - most likely though.


Perhaps the old "third times a charm" saying will hold true and the next title winner will actually become a top model. Andrea disappeared back to Whitby oblivion and Rebecca didn't quite make a splash either - though she is a lovely girl.

I have a feeling this season will be a good one.

Update: Just got the official press release. Sutherlands is out and Elmer is in:

In another TOP MODEL first, leading modelling agency and fashion industry powerhouse Elmer Olsen Model Management joins Cycle 3 of CANADA'S NEXT TOP MODEL, CTV announced today. Top agent and fashion veteran Elmer Olsen brings his experience and expertise to the table as he hits the road to participate in CANADA'S NEXT TOP MODEL's first-ever cross-country regional open-call casting tour, beginning this Friday, January
16 in Vancouver. Additionally, this year's winner will receive a modelling contract with Olsen's firm, Elmer Olsen Model Management.

CTV also confirmed additional prizing details for Cycle 3 the hugely-popular, Gemini-Award winning Canadian production. In addition to the modelling contract, the winner of CANADA'S NEXT TOP MODEL receives a $100,000 beauty contract from Procter & Gamble (P&G), which returns as a signature sponsor for the third straight year. Finally, the winner will also be featured in an editorial spread in FASHION Magazine.

"Nothing makes me happier than finding that one geeky tall girl transform into CANADA'S NEXT TOP MODEL and having her graduate to walking a runway in Milan," said Elmer Olsen.

In addition to P&G and FASHION Magazine, LG Electronics returns as a key partner for the series. CANADA'S NEXT TOP MODEL is presented by Cover Girl(R), Olay(R) and Nice n' Easy(R).

CNTM on CTV

CTV can add yet another reality contest show to their already strong lineup that includes Canadian Idol and So You Think You Can Dance Canada - they just announced that they are looking for Canada's Next Top Model! Mr Jay Manuel is back with his airbrushed pretty face as host.

(I really never understood why this promo shot looks like a sci-fi movie)

Here's where I get lazy and just copy & paste stuff. (It really is soooo much easier.)

CTV announced today it is looking for Canada's Next Top Model. Recruitment starts today for competitors for the third cycle of the 2007 Gemini winner for Best Reality Program or Series, which will air for the first time on CTV in 2009.

• Click here to fill out your application for Canada's Next Top Model

In a program first, Canada's Next Top Model hopefuls have the option of submitting their application packages online at the series' all-new website, model.ctv.ca. Applications are being received now through December 22, 2008. Thousands will apply, but only 10 women will compete on-air for an incredible grand prize that includes a $100,000 beauty contract.

"With the enormous success of So You Think You Can Dance Canada and Canadian Idol, we can't wait to take Canada's Next Top Model to the next level," said Susanne Boyce, President, Creative, Content and Channels, CTV Inc. "We will continue to bring the sidewalk to the catwalk, providing 10 young women an opportunity of a lifetime and the winner with the chance to jumpstart her modeling career."

Canada's Next Top Model returns with the hope of finding 10 young women who think they have what it takes to make it in the high-stress, high-stakes world of modeling. To qualify, applicants must be female, between the ages of 18-23 (as of Friday, January 30, 2009), Canadian citizens and/or permanent residents of Canada, and at least 5'8" in height. Participants must also be prepared to spend five weeks away from family and friends and must not be locked into a current modeling contract. For up-to-date audition information and/or to download the official application kit and apply, visit www.model.ctv.ca.

Rebecca Hardy, from Manheim, ON, was named the Cycle 2 winner of Canada's Next Top Model. Since her win, Hardy has worked with top photographers and on the runways of high fashion markets including Milan and London. Since winning, Rebecca has walked the runway for Aritzia, Calvin Klein, Greta Constantine, G-SUS, Nada Yousif and Evan Biddell.

Cosmo TV Coming to Canada

Corus Entertainment and New York-based Hearst Corporation are planning on bringing Cosmopolitan Television to Canada in early 2008. The channel launched in Spain in 2000, and is now in more than 20 countries around the world.

What should we expect? Well, my guess is lots of girlie guilty pleasures: Sex and the City re-runs, every single Julia Roberts movie made in the 90's, and a bunch of make-over shows.

Just what we need...