Elmer Lends His Eye For Canada's Next Top Model Cycle 3

Elmer Olsen made the rounds today on Canada AM and ETalk to announce himself as a new judge for the third cycle of Canada's Next Top Model. If you missed it, you can view his Canada AM interview with the queen of Canadian fashion Jeanne Becker here.

I'm not sure if this means that Elmer Olsen Models (the agency) grabbed the contract over Sutherland Models (the agency and school) to snag the winning girl. As soon as I confirm I will let you know - most likely though.


Perhaps the old "third times a charm" saying will hold true and the next title winner will actually become a top model. Andrea disappeared back to Whitby oblivion and Rebecca didn't quite make a splash either - though she is a lovely girl.

I have a feeling this season will be a good one.

Update: Just got the official press release. Sutherlands is out and Elmer is in:

In another TOP MODEL first, leading modelling agency and fashion industry powerhouse Elmer Olsen Model Management joins Cycle 3 of CANADA'S NEXT TOP MODEL, CTV announced today. Top agent and fashion veteran Elmer Olsen brings his experience and expertise to the table as he hits the road to participate in CANADA'S NEXT TOP MODEL's first-ever cross-country regional open-call casting tour, beginning this Friday, January
16 in Vancouver. Additionally, this year's winner will receive a modelling contract with Olsen's firm, Elmer Olsen Model Management.

CTV also confirmed additional prizing details for Cycle 3 the hugely-popular, Gemini-Award winning Canadian production. In addition to the modelling contract, the winner of CANADA'S NEXT TOP MODEL receives a $100,000 beauty contract from Procter & Gamble (P&G), which returns as a signature sponsor for the third straight year. Finally, the winner will also be featured in an editorial spread in FASHION Magazine.

"Nothing makes me happier than finding that one geeky tall girl transform into CANADA'S NEXT TOP MODEL and having her graduate to walking a runway in Milan," said Elmer Olsen.

In addition to P&G and FASHION Magazine, LG Electronics returns as a key partner for the series. CANADA'S NEXT TOP MODEL is presented by Cover Girl(R), Olay(R) and Nice n' Easy(R).

Oh So Coco For Coco

Canadian supermodel Coco Rocha launched her own blog earlier this month.

"As you may or may not know, I just finished revamping my website (http://www.coco-rocha.com/) and after doing so I came up with the idea of making my own blog. I didn't want it to be like any other fashion blog; this one would be about the day to day life as a model and the ins and outs of the fashion world, and of course I'll be adding some amazing videos that can only be found here at OH SO COCO!!"

Image courtesy of http://ohsococo.blogspot.com/

It's cute and gives a great glimpse into the life of a "supermodel" for any teenagers out there who are fascinated by the whole glamour *cough* associated with modelling. You can even find out why her new red hair was under wraps for so long (Oh those pesky modelling contracts...) and what she didn't buy on Boxing Day. If you're into that kinda thing...

L'Oreal Fashion Week: Fall 2008 - Day One

This has been my favourite fashion week yet. Not only did I feel that there was more buzz about the designers - especially after the success of Project Runway Canada - but I found that there were a higher number of really fantastic and consistent lines. The best part about it for me personally was reconnecting with my best friend from high school on Monday at Joe Fresh - which led to a lot of late nights at the multitude of after parties.

Denis Gagnon

I have a full time job, which limited my attendance to just the evening shows (and a delay in my posting.) The first show I saw was Montreal designer, Denis Gagnon who produced a very consistent line which I thought reminiscent of eighteenth century highway robbers - with lots of long sweaters, hoods and amazing folding details.

Coco Rocha walks for Joe Fresh

The tent was packed for the invite-only Joe Fresh show. The discount designer's collection was very mod-inspired and very Joe. The highlight for the show was undeniably the appearance of Canadian supermodel Coco Rocha on the runway.

Joe Fresh After Party: (L-R: Cathy, Carolyn Rohaly, Anita Clarke, and photographer/makeup artist Neil Schmidt.)

The after party was held under the tents, but the crowd fizzled out quite quickly. My venture to the subway ended up being more entertaining as we passed drunken St. Patrick Day revelers, girls peeing outside the Eaton Centre and a crazy homeless man who dropped himself and his garbage bags to the ground to stare at my friend's shoes. Thankfully, Anita from I Want- I Got told him off and he scuttled to the other end of the platform.

FASHION Magazine Celebrates 30 Years

Canada's first magazine devoted to fashion, celebrated their 30th anniversary with an exclusive VIP sit-down dinner and party at the Moss Park Armoury in Toronto recently. Attendees were treated like supermodels, having to enter the room on a runway created just for the night and having faux FASHION Magazine cover photo shoots.

The issue features Canadian models Heather Marks, Julia Dunstall and Meghan Collision on the cover, while inside the "Our Girls" portfolio features some of FASHION's favourite models from the past three decades.

View the video of the event here.