CARE to TRUTH or DARE?

The TRUTH is that one half of Malawi’s one million orphans have lost one or both parents to AIDS, the DARE is for 800 Madonna fans to donate money at the one-time screening of Madonna’s Truth or Dare on Tuesday, Oct. 14 at the Bloor Cinema to support Raising Malawi. As first revealed on Laineygossip.com, this special occasion which has been approved by Madonna, will be a chance for Madonna fans to have a flashback to the infamous Blonde Ambition Tour. Hosted by Elaine Lui (eTalk host and blogger for Laineygossip.com) and Iain Christiansen, CARE to TRUTH or DARE? will open its doors at 7 p.m., and the screening will commence at 8 p.m. As an incentive for fans to attend, the screening will also feature a sneak preview of Madonna’s directorial debut, Filth and Wisdom.


The event is open to the public; however no tickets will be sold in advance. Those wishing to attend are encouraged to show up early and make a donation at the Bloor Cinema (506 Bloor St. W.) box office. Only the first 800 donors will be admitted to the theatre. Please note that there is a suggested minimum donation of $15. 100 per cent of proceeds will be donated to Raising Malawi and guests will be informed how much has been raised once the screening has finished.

“Everyday in Malawi, hundreds of children die from preventable illness, thousands are affected by abuse and neglect, and millions face a lonely struggle for survival without parents or adult supervision,” says Madonna. “I urge you to please support Raising Malawi and remember: by committing a little bit of your time, talent, or treasures to these extraordinary children, you will help to save a life.”

“A night with Madonna and a few hundred of her most hardcore fans - all in support of a cause close to her heart... I can't think of a smuttier (in the best way possible!) way to celebrate her career!” says Elaine Lui.

Since 2006, Raising Malawi has been dedicated to bringing an end to the extreme poverty and hardship endured by Malawi’s one million orphans. Co-founded by Madonna and Michael Berg, Raising Malawi uses a community-based approach to provide immediate direct physical assistance, support long-term sustainability, create education and psycho-social programs and build global awareness through multi-media and worldwide volunteer efforts. Raising Malawi works to distribute financial support that will help community-based organizations provide vulnerable children with nutritious food, proper clothing, secure shelter, formal education, targeted medical care and emotional support.

Truth or Dare, distributed by Miramax Films, is a revealing documentary chronicling the life of Madonna behind the scenes of her 1990 Blond Ambition World Tour. Released in 1991, the film was well-received by critics and at the box office. As of 2006, it is the sixth-highest grossing documentary of all time with a worldwide gross of $29 million.

Madonna's directorial debut, Filth and Wisdom, is a hilariously sexy tale of three roommates who must delve into mischievous and naughty behavior in pursuit of bigger and brighter futures. A Ukrainian immigrant, A.K. finances his dreams of 'trans-continental superstardom' with his band, Gogol Bordello, by turning tricks as a role-playing cross dresser. As A.K. literally whips the privileged of London into shape, he also secretly pines for the object of his affection, Holly, an aspiring ballerina looking for her big break while moonlighting as a slippery stripper. Meanwhile, Juliette steals medicine from her pharmaceutical job in hopes of quenching her dreams of helping Africa's youth. Filth and Wisdom is every bit as erotic and playful as it is poignant and touching, revealing the universal struggles we all face in our pursuits of happiness. Opens in select cities on October 24th.

Sponsors for the event include Laineygossip.com, The Bloor Cinema, E1 Films Canada Inc., Proud FM (103.9 FM), Sans Blah, Pauper’s Pub and Lucy Kilislian of Toronto’s Barclay Jewelry.