Tuesday, September 11, 2007

The Body Shop Founder Dies

Dame Anita Roddick, The Body Shop Founder, died today at the age of 64 following a brain hemorrhage. The long time human rights and environmental campaigner founded The Body Shop in 1976 with no training or experience in business. Thirty years later, The Body Shop has over 2,045 stores in 51 different markets.

She was the woman who started a business based on conscious. Asking consumers questions like, "Why waste a container when you can refill it?" and "Why buy more of something than you can use?" She used her experience from the Second World War where everything was reused, refilled and recycled out of necessity. She believed that businesses had the power to do good and wanted to use her stores and her products to communicate human rights and environmental issues. She was involved with many different campaigns, teaming up with organizations like Greenpeace.

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